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Design Sprint 

A UX design team effort to create an end-to-end donation experience, from a web-only platform to a mobile app

Project Overview

Problem Space 

Based on my previous work with refugees, particularly Myanmar refugees, I suggested to the team that we research non-profits surrounding the Myanmar crisis 

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Partners Relief & Development is a charity-based organization that provides emergency relief for communities of displaced families during acute crisis events



While giving to charities is important work, donations are down in the U.S.

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Image credit

Partners focuses on three major areas: 
1. Myanmar 
2. Rohingya 
3. Middle East 

For this design sprint, we focused on the Myanmar crisis for our task flow and final prototype 

There are over 1.1 million refugees from Myanmar 

Many people have left because of the conflict between the Myanmar army and ethnic armed groups. This started after Burma became independent in 1948. In December 2019, more than 273,000 displaced people were living in camps or camp-like situations in Myanmar. 

                                                                                                                                                                Source

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Our team set out to help Partners reach a wider audience and attract new donors

HOW MIGHT WE...

Create a seamless donation experience to motivate novice philanthropists? 

Initial Interviews

Our team interviewed 9 individuals to gain insights into donating practices and experiences 

(I interviewed 4 target users)

A wide range of demographics were represented:
-Ages 24-60
-High School to PhD
-U.S. and Canada 
-Novice to Experienced donators

Interview Insights

BEHAVIORS

Users primarily learn about donating opportunities through word-of-mouth, searching online, or social media

PAIN POINTS

Lack of financial transparency from companies

Too much information when researching opportunities  

Lack of awareness for what is available

MOTIVATIONS & GOALS

Seeing an impact: A donation received 

Community building: Bonding with friends 

Social justice: Making the world a better place

Our Personas

Our primary persona was created by a co-UX designer on the team

Holly represents "novice" donators 

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I created our secondary persona based on a "second" category of donators 

He represents experienced donators who we spoke with during the interview process

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The storyboard sketches were created by a co-UX designer on the team 

They highlight pain points and areas of intervention for our digital product

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The Journey Map is a more detailed representation of Holly's pain points and the opportunities for intervention

This was designed and developed by a co-UX designer on the team

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Sketches

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Below are variations of the frames that were voted on among team members 

The red dots represent a team member's "vote"

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I created these sketches as an initial outline for our digital product
These sketches were created by a co-UX designer on the team 
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These sketches were created by a co-UX designer on the team 

Version ONE 
High-Fidelity Prototype

Login Screen
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Myanmar Overview
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Confirm Payment
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Sign in
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Donation Options
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Donation Completed
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Home Screen
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Manual Entry ($25)
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Profile Screen
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User Testing

We conducted 5 tests of the first hi-fi prototype

Multiple insights were gleaned from the tests

Accessibility Issues 

Primarily, the color contrast with the yellow and white needed to be changed 
Unclear Buttons

The "learn more," "see all," and "get notified" buttons were confusing for users 

The placement and use of "the most common donation" was also confusing
Confusing Donation Options

Many users were uncertain as to what Amazon Smile is and/or what the Birthday Fundraiser (i.e. donate your birthday) options meant
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We created a Design Prioritization Matrix and began updating our design for Ver. 2

Changes implemented from
V.1 to V.2 prototypes

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Final Thoughts