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Design Sprint
A UX design team effort to create an end-to-end donation experience, from a web-only platform to a mobile app
Project Overview
Problem Space
Based on my previous work with refugees, particularly Myanmar refugees, I suggested to the team that we research non-profits surrounding the Myanmar crisis
Partners Relief & Development is a charity-based organization that provides emergency relief for communities of displaced families during acute crisis events
While giving to charities is important work, donations are down in the U.S.
Image credit
Partners focuses on three major areas:
1. Myanmar
2. Rohingya
3. Middle East
For this design sprint, we focused on the Myanmar crisis for our task flow and final prototype
There are over 1.1 million refugees from Myanmar
Many people have left because of the conflict between the Myanmar army and ethnic armed groups. This started after Burma became independent in 1948. In December 2019, more than 273,000 displaced people were living in camps or camp-like situations in Myanmar.
Our team set out to help Partners reach a wider audience and attract new donors
HOW MIGHT WE...
Create a seamless donation experience to motivate novice philanthropists?
Initial Interviews
Our team interviewed 9 individuals to gain insights into donating practices and experiences
(I interviewed 4 target users)
A wide range of demographics were represented:
-Ages 24-60
-High School to PhD
-U.S. and Canada
-Novice to Experienced donators
Interview Insights
BEHAVIORS
Users primarily learn about donating opportunities through word-of-mouth, searching online, or social media
PAIN POINTS
Lack of financial transparency from companies
Too much information when researching opportunities
Lack of awareness for what is available
MOTIVATIONS & GOALS
Seeing an impact: A donation received
Community building: Bonding with friends
Social justice: Making the world a better place
Our Personas
Our primary persona was created by a co-UX designer on the team
Holly represents "novice" donators
I created our secondary persona based on a "second" category of donators
He represents experienced donators who we spoke with during the interview process
The storyboard sketches were created by a co-UX designer on the team
They highlight pain points and areas of intervention for our digital product
The Journey Map is a more detailed representation of Holly's pain points and the opportunities for intervention
This was designed and developed by a co-UX designer on the team
Sketches
Below are variations of the frames that were voted on among team members
The red dots represent a team member's "vote"
I created these sketches as an initial outline for our digital product
These sketches were created by a co-UX designer on the team
These sketches were created by a co-UX designer on the team
Version ONE
High-Fidelity Prototype
Login Screen
Myanmar Overview
Confirm Payment
Sign in
Donation Options
Donation Completed
Home Screen
Manual Entry ($25)
Profile Screen
User Testing
We conducted 5 tests of the first hi-fi prototype
Multiple insights were gleaned from the tests
Accessibility Issues
Primarily, the color contrast with the yellow and white needed to be changed
Unclear Buttons
The "learn more," "see all," and "get notified" buttons were confusing for users
The placement and use of "the most common donation" was also confusing
Confusing Donation Options
Many users were uncertain as to what Amazon Smile is and/or what the Birthday Fundraiser (i.e. donate your birthday) options meant
We created a Design Prioritization Matrix and began updating our design for Ver. 2
Changes implemented from
V.1 to V.2 prototypes
Final Thoughts
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