A multidisciplinary team effort in developing a digital product
Users do not understand how their data is collected, stored, or used by online companies, and this leads to distrust and uncertainty from them
Opportunities exist to empower users through information, education, or digital tools
How Might We
Create a meaningful solution to improve user privacy through data education?
Data sets were provided by Google for the data scientists to research and interpret in our presentation
Based on research, pain points, and goals
"Divide and conquer" was a strategy employed because of the 24-hour time limit. However, final design decisions were collaborated on and agreed upon by team members
I provided a sketch of a persona, as we were doing research and discovery, and we discussed how to further refine him to be inline with the behaviors, goals, and pain points.
We decided on a revision that a co-UX team member finalized for us, utilizing Google's colors and adding more white space.
Mark's Journey Map highlights pain points and opportunities for our digital product. This was referred to as we discussed possible solutions for our user, and this was developed by a co-UX designer.